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Bonobos offers men's and women's clothing as well as specialty golf apparel. The inspiration for the Bonobos brand was centered on better-fitting pants. The founders of Bonobos set out to design a pair of chinos that provided a custom tailored fit from an off-the-rack purchase. Launched online in 2007 with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States.