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Flurry is optimizing the mobile experience for developers, marketers, and consumers. Flurry's market-leading analytics product sees activity from more than 500,000 apps on over 1.3 billion smartphones and tablets worldwide, giving the company the deepest understanding of mobile consumer behavior. Flurry has turned this knowledge into accelerated revenue and growth opportunities for app developers, and an effective, measurable advertising channel for marketers to engage their audiences on mobile devices. Flurry was acquired by Yahoo (NASDAQ: YHOO) in July 2014.