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Launchrock, launched out of Philadelphia's Startup Weekend, focuses on collecting an interest and building an audience for early-stage startups that are still at the idea phase. With over 10 million signups, Launchrock provides incentive for users to spread the word about new startups through email and social networking. By pulling together creative, development, and marketing strategies, Launchrock successfully creates a buzz for new startups. Launchrock was acquired by Fundable in 2014.