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OpenLabel converts the barcode on every product in the world into a "digital label" that is open to the public for comment. Just scan any product, and instantly see, share, or rank all the reasons to buy (or avoid) that product. Beyond price comparison, users can finally connect with the issues they care about from sources they trust. More than just an addictive app, OpenLabel is building a massive data-driven platform to connect consumers with information and offers at the critical decision point. OpenLabel was acquired by Buycott in Q1 2016.