Startup Investing for Angel Investors
Overview of Investment Process
Review Offerings and Documents
Once your account has been activated you will have access to our offerings and their funding documents. Both are reviewable online from your account at any time.
Pinpoint Investment Opportunity and Act
When you find an investment you like, you can invest online immediately. Or, if you have any questions, you have direct access to our team of Investor Relations Associates who can walk you through the investment process.
Opportunity Closes and Gets Funded
Once the opportunity closes you will get a signed copy of your offering documents. You will also be able to access those documents on our website on your portfolio page.
How We Choose Companies
MicroVentures reviews startups with the same level of rigor as traditional Venture Capital companies. We screen all offering applicants using specific criteria – an evaluation of suitable risk, likelihood of profitability, willingness to give up an equity stake in exchange for capital, etc.—and select only the startups that fit a certain profile. The process looks like this:
- A Company Applies for Offering on MicroVentures: They provide us with key information about the company's business, products, team, financials, and a pitch deck summarizing their business.
- We Perform Institutional Level Due Diligence on the Company: The MicroVentures team examines multiple aspects of a company before it's listed on the platform. This includes criminal background checks on the founders, examination of a company's financial statements, and may even interview a company's customers. This helps us potentially weed out fraudulent activity and make sure we only select the companies with the best possibility to succeed.
- We Negotiate on Your Behalf: MicroVentures will negotiate with startups we believe are pricing themselves too high so that our investors get the best value. If a startup won't compromise on a valuation, they may not get listed.
Ultimately, MicroVentures does all the heavy lifting and gives you all the data you need to make an informed investment decision.
How We Add Value & Attempt to Reduce Risk
Equity crowdfunding is a continually evolving space. We started raising capital for startups in 2011. Since then we have made over 160 investments and raised over $95M. We have led investment rounds and have had successful exits in both early and late stage investment opportunities.
MicroVenture Marketplace is a FINRA registered broker-dealer specializing in Regulation 506. Its Investors Relations works with accredited investors and can discuss equity crowdfunding, investing in startups, and online investment opportunities.
First Democracy VC is a FINRA registered funding portal specializing in Regulation CF. By fusing customer service and technology, it is able to provide a high touch investment experience for practically any investor.
Everyone knows that startup investing is risky. But it's currently much riskier than it needs to be since most equity crowdfunding platforms simply don't do any research or due diligence into the companies they offer. Every company we feature has an online summary to help investors understand the investment opportunity.
Even with all of our due diligence, startup investing is very risky. We want to help in any way we can to educate you on startup investing. In fact, we love helping investors so much, our phone number is on the site. It actually works – call it and one of our Investor Relations Associates will pick up and talk to you about anything you want.
The MicroVentures platform provides a unique investment experience. Offering both Regulation D 506 and Regulation Crowdfunding (CF) investment opportunities, which in the past have ranged from seed stage to later stage companies.
- What is the difference between a sophisticated and an accredited investor?
The SEC defines a "sophisticated investor" as an individual whose net worth does not exceed $1 million, who has investing experience, and who can make financial decisions without others' input. An "accredited investor" is defined by the SEC as:
- a natural person who has individual net worth, or joint net worth with the person's spouse, that exceeds $1 million at the time of the purchase, excluding the value of the primary residence of such person;
- a natural person with income exceeding $200,000 in each of the two most recent years or joint income with a spouse exceeding $300,000 for those years and a reasonable expectation of the same income level in the current year; or
- a trust with assets in excess of $5 million, not formed to acquire the securities offered, whose purchases a sophisticated person makes.
- What type of documentation will I get when I purchase shares of a business?
- Upon purchase, you will receive a signed investment document and/or stock certificate as proof of your investment in the fund. Additionally you will gain access to the business' profile page on our website, where the company will provide detailed investor information specific to the business (such as quarterly updates) if available.
- What factors does MicroVentures evaluate when determining if a business meets the criteria to be listed on the site?
- We look at the company's business plan, how it intends to use the funds, its profitability, the experience of the leadership team, industry, market size, competition, risk to investors and financials to determine whether the business is suitable for the MicroVentures platform.
- Will there be any personal guarantees made by the business owner?
- It's important to note there are no guarantees by the business owner to the investor. When you opt to invest in a company, you do so at your own risk.
- How long will I be required to hold my shares?
- The requirement is one year based on SEC regulations. If funding is not completed, we will return your funds. The private market is very illiquid so you should be prepared to hold your investment for a longer period of time. The average exit for a startup is 7 years from inception.
- When the minimum time requirement has passed, how do I sell my shares?
- There is currently no market for selling your shares on the secondary market. You should plan on holding your investment until the company has an exit. If there is an emergency and you need to sell your shares please notify us and we will do everything we can to see if there is another buyer available.
- How often will I get updates on the companies in which I invest?
- Each quarter, we ask the companies that we have made primary investments in to provide us updates. If/when the company provides us with an update, we pass those along to our investors. For Secondary investment opportunities, we do not have information rights and do not get quarterly updates. In an effort to keep investment up to date on current public events surrounding the company we provide a quarterly news synopsis.
- When I invest in a business by purchasing shares, does MicroVentures take my funds immediately, or do you want until the target investment is reached?
- We place the funds in a designated account for the benefit of our customers immediately and then hold them until the funding is over. When the investment is ready to be made, MicroVentures disburses the funds to the business.
- If I want to invest "more than the maximum" in a particular business, may I?
- If you want to invest a greater amount than the maximum allowance listed on the MicroVentures platform, send your request via email to: email@example.com. We will make every effort to assist you.