ZenSports began as a mobile application that enabled users to book reservations at sports facilities but has pivoted to align itself with the online sports betting market, intending to capitalize on changes in the U.S. regulatory environment. ZenSports plans to integrate a peer-to-peer sports betting marketplace with its app where users can create and accept bets for live sporting events from their smartphone. Preliminary designs for this feature plan to develop and utilize a native cryptocurrency token (SPORT), smart contracts, and a blockchain mechanism to facilitate the exchange of funds between parties.
