Audicus, which specializes in direct-to-consumer hearing aid devices, hopes to address the issues inherent in the hearing device industry. Leveraging its technology-focused customer experience, which digitizes the clinical approval process, the company aims to offer customized device options for a fraction of the cost of traditional options. The company believes that by decoupling the costs associated with the device and the audiologist, it can provide a superior product at a more affordable price relative to incumbent alternatives.