Laasie.ai uses artificial intelligence and big data to connect hotels directly with their customers, providing guests with instant rewards and incentives for booking directly as opposed to using an online travel agency (OTA) such as Priceline or Expedia. Because OTAs charge hotels a 20-25% commission for each booking, Laasie.ai is able to save properties money while providing guests with premium experiences. Hotels can implement Laasie.ai's technology by adding a few simple lines of code to their backend systems.