Comma.ai has created an affordable, aftermarket solution that focuses on providing an autonomous hardware and software product, rather than developing and building an autonomous vehicle itself. The company is positioning itself as a mass-market, retrofit solution that can equip automobiles with Level 2 autonomous capabilities by pairing artificial intelligence-enabled software with a windshield monitor. Comma is bypassing the intense capital requirements that developing a full-stack autonomous fleet generally requires by focusing on perfecting its mass-market software.
