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Buddy (Buddy Technology, Inc.) is an insurance technology company offering on-demand episodic insurance for outdoor sports and activities. Buddy utilizes an automated intelligence-enabled chatbot, Buddy, to answer customer queries and process claims, and can integrate with third-party websites and apps such as Facebook Messenger and Huck Adventures. The Buddy chatbot captures relevant customer data across all platforms and utilizes natural language processing (NLP) to monitor conversations and interact with customers. This helps the company gather unique insights and facilitates future opportunities to potentially upsell and cross-sell insurance products.