Being first to market is often treated as a decisive competitive advantage. The startup that defines a category, captures early customers, and scales before competitors arrive is assumed to be in the strongest position. But, in many cases, the companies … Continue reading
Competitive Advantage
A Moat Is Essential to Startup Defensibility When conducting due diligence, assessing a startup involves more than just looking at its current situation, historical financials, and future plans. One important component of due diligence is assessing a startup’s defensibility—does it … Continue reading
