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For Startups

Being first to market is often treated as a decisive competitive advantage. The startup that defines a category, captures early customers, and scales before competitors arrive is assumed to be in the strongest position. But, in many cases, the companies … Continue reading

For many founders, deciding whether to raise outside capital is one of the most important choices they will face. Bootstrapping allows founders to retain ownership and control, while outside funding can provide capital to help accelerate growth, but timing matters. … Continue reading

Trying to grow a startup without tracking costs can be difficult, especially when a startup has limited cash. Instead, startups should consider managing their customer acquisition costs to help make more informed spending decisions and allocate budgets efficiently. In this … Continue reading

Building a Strong Investor Network

Building a Strong Investor Network

For a startup, securing funding typically involves building and leveraging a strong investor network. In fact, nearly 70% of venture capital deals come from connections in the investor’s network, according to a survey from Harvard Business Review.[1] How can founders … Continue reading

Deciding How Much to Raise

Deciding How Much to Raise

A common challenge that startups may endure is deciding how much capital to raise in a funding round. If it sets the bar too high, it can look greedy. If it sets the bar too low, it might not have … Continue reading

For startups, raising capital is an important milestone that can help achieve goals, grow the business, and hire a team. Two early-stage funding rounds are Seed and Series A rounds. While both occur early, each of these rounds can have … Continue reading

Securing an equity funding round is a milestone achievement for any startup. However, depending on how quickly a startup raises its next round of funding, the period between funding rounds can pose challenges. Being able to sustain operations between funding … Continue reading