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For Startups

Strategic partnerships are often viewed as major milestones because they can build credibility, attract investor attention, and accelerate business growth. For investors, however, partnership announcements can sometimes blur the line between meaningful commercial traction and signaling. Learn more about how … Continue reading

These Are the Startup Companies Shaping Austin and the U.S. Tech Scene Often referred to as “Silicon Hills,” Austin has become one of the more closely watched startup hubs in the U.S., with record private capital flowing into Austin companies … Continue reading

New Customers Are Important, but in SaaS Churn Rate Matters More In subscription-based businesses, the long-term health of a company is shaped less by how many customers it acquires and more by how many it keeps. New customer wins are … Continue reading

First-Mover Advantage Doesn’t Always Beat the Second-Mover Edge Being first to market is often treated as a decisive competitive advantage. The startup that defines a category, captures early customers, and scales before competitors arrive is assumed to be in the … Continue reading

For many founders, deciding whether to raise outside capital is one of the most important choices they will face. Bootstrapping allows founders to retain ownership and control, while outside funding can provide capital to help accelerate growth, but timing matters. … Continue reading

Trying to grow a startup without tracking costs can be difficult, especially when a startup has limited cash. Instead, startups should consider managing their customer acquisition costs to help make more informed spending decisions and allocate budgets efficiently. In this … Continue reading

Building a Strong Investor Network

Building a Strong Investor Network

For a startup, securing funding typically involves building and leveraging a strong investor network. In fact, nearly 70% of venture capital deals come from connections in the investor’s network, according to a survey from Harvard Business Review.[1] How can founders … Continue reading

Deciding How Much to Raise

Deciding How Much to Raise

A common challenge that startups may endure is deciding how much capital to raise in a funding round. If it sets the bar too high, it can look greedy. If it sets the bar too low, it might not have … Continue reading