When raising capital for your startup, it can seem like investors are primarily focused on startups’ financial traction. However, there are many more metrics beyond financials that investors may want to research. For pre-revenue startups, the challenge becomes even more … Continue reading
customer acquisition
How does one determine product-market fit? As an investor, determining if there is product-market fit for a product or service of a company may be important part of evaluating an opportunity. This can sound challenging, especially if there is not … Continue reading
Acquiring customers is one of the most important steps in running a business. Without customers, it could be impossible to generate revenue. So how does a startup find customers to help the business grow? In this blog, learn strategies to … Continue reading
Potential customers go through a general purchasing process of awareness, consideration, and decision. Check out these six tips for acquiring your startup’s first customers. Continue reading
