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customer acquisition

When raising capital for your startup, it can seem like investors are primarily focused on startups’ financial traction. However, there are many more metrics beyond financials that investors may want to research. For pre-revenue startups, the challenge becomes even more … Continue reading

How does one determine product-market fit? As an investor, determining if there is product-market fit for a product or service of a company may be important part of evaluating an opportunity. This can sound challenging, especially if there is not … Continue reading