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Customer retention

For investors evaluating startup software companies, usage-based pricing has become an increasingly common structure worth understanding in depth. While usage-based models can signal strong product-market fit and align a company’s growth with customer success, they also introduce a category of … Continue reading

Assessing Customer Retention Metrics

Assessing Customer Retention Metrics

One of the first challenges for a startup is acquiring customers. Once customers have been acquired, a new challenge emerges: retaining them. For investors, understanding how a startup manages customer retention is an important metric to consider. In this blog, … Continue reading

Scaling a startup can be an exciting but challenging phase in the entrepreneurial journey. While achieving traction with a minimum viable product (MVP) is a significant milestone, the real test begins when it’s time to scale. In this blog post, … Continue reading