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market size

Metrics that are commonly referenced by early-stage startups include Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). While these metrics may help provide insight into a startup’s potential market size, investors should carefully assess these … Continue reading

Investing in early-stage companies can be a thrilling yet challenging endeavor, especially when valuing a startup that lacks substantial traction metrics or historical financials. Unlike established companies with a track record, these startups can operate in the realm of uncertainty, … Continue reading