First-Mover Advantage Doesn’t Always Beat the Second-Mover Edge Being first to market is often treated as a decisive competitive advantage. The startup that defines a category, captures early customers, and scales before competitors arrive is assumed to be in the … Continue reading
Private market investor
Startups should have a well thought out go-to-market strategy, or a blueprint for how it plans to obtain customers and generate revenue. For investors, understanding a startup’s go-to-market strategy can be an important component of conducting due diligence. In this … Continue reading
