For private market startups, evaluating startup metrics can make up a significant portion of the due diligence process. By their nature, startups are typically ambitious and founders are optimistic, which can sometimes lead to overemphasized metrics, growth opportunities, or existing … Continue reading
Startup traction
A startup raising its first funding round can be an exciting milestone. However, it can be challenging to attract investors so early in a company’s history. Without extensive financials, metrics, and sometimes even pre-product, what do private market investors look … Continue reading