How does one determine product-market fit? As an investor, determining if there is product-market fit for a product or service of a company may be important part of evaluating an opportunity. This can sound challenging, especially if there is not … Continue reading
target market
Learn what an Ideal Customer Profile is, how they’re used, why they’re important for startups to have, and how to start building one. Continue reading
Potential customers go through a general purchasing process of awareness, consideration, and decision. Check out these six tips for acquiring your startup’s first customers. Continue reading
