What Are TAM, SAM, and SOM? Metrics commonly referenced by early-stage startups include Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). While these metrics may help provide insight into a startup’s potential market size, investors … Continue reading
Total Addressable Market
When raising capital for your startup, it can seem like investors are primarily focused on startups’ financial traction. However, there are many more metrics beyond financials that investors may want to research. For pre-revenue startups, the challenge becomes even more … Continue reading
