Every Startup Needs a Target Audience—Here’s How to Reach Yours One of the most pressing challenges you can face as an entrepreneur is building a target audience—or customer base—for your startup. Where do you find people interested in your product? … Continue reading
marketing
Learn how to write a press release to properly announce your regulation crowdfunding raise. Continue reading
For any smart business, large or small, maintaining a good reputation has always been paramount. Whether it be a local restaurant with glowing reviews on Yelp or a five-star-rated vacuum on Amazon, businesses are finding that their reputation online – … Continue reading
Entrepreneurs often need to juggle meetings, networking, employee requests, expanding product lines, and finances – so managing their days can be a challenge. Luckily, technology has made it easier to handle scheduling, task management, and business operations. There are a … Continue reading
Side hustle is a newer phrase, but it is essentially defined as work performed for income supplementary to one’s primary job. It can be anything from waiting tables, bartending, dog walking, and retail to starting your own business based on … Continue reading
As an entrepreneur, one of the most important things you can do is network with fellow founders, creatives, investors, and thought leaders. Obtaining a strong professional network allows you to share ideas, provide or receive mentorship, and potentially gain positive … Continue reading
Facebook, Salesforce, Apple, and even Google were – at one time – considered to be startups. However, while they may have the open office plans or flexible working hours, they aren’t quite the agile organizations they once were. Larger companies … Continue reading
As an entrepreneur, you’ve worked hard to support your idea. You’ve created a memorable pitch, you’ve identified your potential market size, and you’ve maybe even achieved some customer interest or product sales. However, when it comes time to present your … Continue reading
Understanding a company’s value proposition is understanding its purpose. Why does it do what it does? What makes its solution unique? Who does it serve? In one of the most popular TED talks of all time, Simon Sinek put it rather … Continue reading
Marc Andreeson—entrepreneur and investor—contends that “market is the most important factor in a startup’s success or failure.” A good team and the right product are both important, but without a demand market for them, the odds of finding success are long. … Continue reading
