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How to Get Into Private Equity

How to Get Into Private Equity

Private equity has become an increasingly popular asset class for investors seeking different investments than traditional public equity markets can provide. While it may seem inaccessible to many individual investors, there are ways to get involved in private equity.

What is Private Equity?

Private equity is a type of alternative investment that involves buying and selling stakes in private companies, as opposed to publicly traded companies. Private equity firms raise capital from institutional investors and high-net-worth individuals to invest in private companies, often with the goal of improving their operations and financial performance, and ultimately selling them for a profit.

There are several types of private equity investments, including:

  • Venture capital: This is a type of private equity that focuses on investing in startups or early-stage companies with high growth potential.
  • Growth equity: This involves investing in more mature companies that are looking to expand and grow.
  • Buyout: This is the most common type of private equity investment and involves buying a controlling stake in a company with the aim of improving its financial performance and selling it for a profit.
  • Distressed debt: This involves investing in the debt of distressed companies with the aim of taking ownership of the company or restructuring its debt.

How Can Investors Get Involved in Private Equity?

There are several ways that investors can gain exposure to private equity, ranging from direct investments to indirect investments through funds or vehicles.

   ⇒ Direct Investments

One way for individual investors to invest in private equity is to make direct investments in private companies. This typically requires a large amount of capital, as well as a significant amount of due diligence and expertise in evaluating potential investments. Some private equity opportunities are limited to investors who are accredited and meet specific net worth, income, or knowledge requirements, while others, like equity crowdfunding, are open to the public and may have lower investment minimums, sometimes as low as $100.

Investing in private companies can be risky, as these companies may not have a track record of financial performance and may be more vulnerable to market conditions or other external factors.

   ⇒ Private Equity Funds

One of the common ways for individual investors to gain exposure to private equity is through private equity funds. These funds can be managed by professional private equity firms and their purpose is to pool capital from a variety of investors to invest in private companies.

Private equity funds can take different forms, including venture capital funds, growth equity funds, buyout funds, and distressed debt funds. They can also focus on specific industries or geographic regions.

Investing in private equity funds can help provide diversification and access to a range of investments that might not be available to individual investors. However, it’s important to note that private equity funds typically require a significant minimum investment, and often have long lock-up periods during which investors cannot withdraw their capital. In addition, they may be limited to accredited investors, similar to certain direct investments.

   ⇒ Secondary Market Investments

Another way for investors to gain exposure to private equity is through secondary market investments. Secondary market transactions involve buying and selling ownership stakes in private companies from other investors, rather than directly from the company or a private equity fund.

This can provide an opportunity to invest in private companies that have already gone through their initial growth stages and may be closer to an exit or liquidity event. However, secondary market transactions can also be complex and require significant due diligence to evaluate the quality of the investment.

   ⇒ Publicly Traded Private Equity Firms

Finally, investors can gain exposure to private equity by investing in publicly traded private equity firms. These firms are typically structured as publicly traded partnerships or corporations, and their shares trade on public stock exchanges.

Investing in publicly traded private equity firms can provide exposure to the private equity market while providing liquidity and transparency. However, it’s important to note that these firms often trade at a premium to their net asset value and may not provide the same level of diversification as investing in private equity funds.

Risks and Rewards of Investing in Private Equity

Like all investments, private equity comes with both potential risks and rewards.

Rewards of Investing in Private Equity

  • Returns – One of the primary reasons investors are attracted to private equity is the potential for different returns than traditional public equity markets. Private equity investments have the potential to offer higher returns than other asset classes, such as bonds or public equities.
  • Diversification – Private equity investments can provide diversification for investors, as they offer exposure to different industries and sectors that may not be available through public equity markets. This can help mitigate risk during market downturns.
  • Active management – Private equity investments are typically actively managed, with private equity firms taking an active role in the companies they invest in. This can help lead the company with active management aiming to improve performance and growth.
  • Alignment of interests – Private equity firms typically invest their own capital in the investments they make, which may align their interests with those of the investors in their funds. This can help to ensure that the private equity firm is working to maximize interests and potential rewards for investors.

Risks of Investing in Private Equity

  • Illiquidity – One of the main risks of investing in private equity is the lack of liquidity. Private equity investments are often held for several years, and investors may not be able to withdraw their capital until the investment is sold or the company goes public.
  • Limited transparency – Private equity investments can be opaque, with limited disclosure and transparency. This can make it difficult for investors to evaluate the quality of the investment or the performance of the private equity firm.
  • Potential for loss – Like all investments, private equity comes with the potential for loss. Private equity investments can be risky, and investors may lose some or all of their investment.
  • High fees – Private equity funds typically charge high fees, including management fees and performance-based fees. These fees can eat into returns and reduce the overall profitability of the investment.

Final Thoughts

Investing in private equity can be an attractive option for investors seeking diversification. However, it’s important to consider the potential risks and rewards of this asset class before investing.

Investors should carefully evaluate the private equity firms they are considering investing with, looking at their track record, investment strategy, and fees. It’s also important to have a long-term investment horizon and be prepared to commit capital for several years.

Ultimately, investing in private equity can provide benefits for investors who are willing to do their homework and take a long-term view. By understanding the potential risks and rewards of private equity, investors can make informed decisions about whether this asset class is right for them.

MicroVentures offers direct investments, fund offerings, and secondary offerings as a way to get into private equity. Are you ready to invest? Sign up or log in to your account to see our private market investment opportunities!


The information presented here is for general informational purposes only and is not intended to be, nor should it be construed or used as, comprehensive offering documentation for any security, investment, tax or legal advice, a recommendation, or an offer to sell, or a solicitation of an offer to buy, an interest, directly or indirectly, in any company. Investing in both early-stage and later-stage companies carries a high degree of risk. A loss of an investor’s entire investment is possible, and no profit may be realized. Investors should be aware that these types of investments are illiquid and should anticipate holding until an exit occurs.