Many crowdfunding campaigns include perks as a way of saying “thank you” to those who donate and support the company. Ranging from a social media shout out to a red carpet premiere, these perks are traditionally a part of reward-based … Continue reading
Donation-based Crowdfunding
Initially, crowdfunding was limited to a reward or donation basis, and was made popular by sites such as Kickstarter and Indiegogo. By collecting incremental donations from hundreds or thousands of backers, these sites pool the capital necessary to launch products … Continue reading
