One of the first challenges for a startup is acquiring customers. Once customers have been acquired, a new challenge emerges: retaining them. For investors, understanding how a startup manages customer retention is an important metric to consider. In this blog, … Continue reading
Investor due diligence
There are many ways for a startup to make money. A core strategic decision, the business model and revenue model a startup chooses to utilize can impact marketing, sales, scaling opportunities, and potential future growth. For investors, understanding the various … Continue reading
Startups should have a well thought out go-to-market strategy, or a blueprint for how it plans to obtain customers and generate revenue. For investors, understanding a startup’s go-to-market strategy can be an important component of conducting due diligence. In this … Continue reading
While startups may claim that they have found product-market fit, how can investors actually tell if good product-market fit has been found? How can investors differentiate genuine need from a temporary spike in viral interest from a founder’s well-intentioned optimism? … Continue reading
Understanding how long startup capital can sustain operations before the startup needs to secure additional funding is an important metric for investors to understand. While there is a basic calculation for startup runway, determining a startup’s true runway is more … Continue reading
For private market investors, conducting thorough due diligence is an important step of the investment process. By researching a startup to gain a holistic understanding of the company’s past performance, current position, and future plans, an investor can make an … Continue reading
For private market startups, evaluating startup metrics can make up a significant portion of the due diligence process. By their nature, startups are typically ambitious and founders are optimistic, which can sometimes lead to overemphasized metrics, growth opportunities, or existing … Continue reading
Assessing startup financial health is an important component of the due diligence process. An investor needs to fully understand a startup’s financial discipline in order to gauge its potential viability and longevity. But how can investors assess how a startup’s … Continue reading
For Startups, Due Diligence Can Be Make or Break Due diligence is a key stage of the fundraising process. During the due diligence process, investors will scrutinize every aspect of your business before deciding to back you with their capital. … Continue reading
