MicroVentures Logo MicroVentures Logo MicroVentures Logo MicroVentures Logo

Investor due diligence

When investing in startups, understanding how the startup plans to use the money from the funding round is an important component of due diligence. An investor probably wants to know the money will be used wisely to help scale and … Continue reading

Assessing Customer Retention Metrics

Assessing Customer Retention Metrics

One of the first challenges for a startup is acquiring customers. Once customers have been acquired, a new challenge emerges: retaining them. For investors, understanding how a startup manages customer retention is an important metric to consider. In this blog, … Continue reading

Understanding Startup Revenue Models

Understanding Startup Revenue Models

There are many ways for a startup to make money. A core strategic decision, the business model and revenue model a startup chooses to utilize can impact marketing, sales, scaling opportunities, and potential future growth. For investors, understanding the various … Continue reading

Evaluating Go-To-Market Strategy

Evaluating Go-To-Market Strategy

Startups should have a well thought out go-to-market strategy, or a blueprint for how it plans to obtain customers and generate revenue. For investors, understanding a startup’s go-to-market strategy can be an important component of conducting due diligence. In this … Continue reading

Assessing Product-Market Fit

Assessing Product-Market Fit

While startups may claim that they have found product-market fit, how can investors actually tell if good product-market fit has been found? How can investors differentiate genuine need from a temporary spike in viral interest from a founder’s well-intentioned optimism? … Continue reading

Calculating a Startup’s True Runway

Calculating a Startup’s True Runway

Understanding how long startup capital can sustain operations before the startup needs to secure additional funding is an important metric for investors to understand. While there is a basic calculation for startup runway, determining a startup’s true runway is more … Continue reading

Checklist for VC Due Diligence

Checklist for VC Due Diligence

Due Diligence Is a Critical Step for Venture Capital Investing For private market investors, conducting thorough due diligence is an important step of the investment process. By researching a startup to gain a holistic understanding of the company’s past performance, … Continue reading

For private market startups, evaluating startup metrics can make up a significant portion of the due diligence process. By their nature, startups are typically ambitious and founders are optimistic, which can sometimes lead to overemphasized metrics, growth opportunities, or existing … Continue reading

Assessing Startup Financial Health

Assessing Startup Financial Health

Assessing startup financial health is an important component of the due diligence process. An investor needs to fully understand a startup’s financial discipline in order to gauge its potential viability and longevity. But how can investors assess how a startup’s … Continue reading

For Startups, Due Diligence Can Be Make or Break Due diligence is a key stage of the fundraising process. During the due diligence process, investors will scrutinize every aspect of your business before deciding to back you with their capital. … Continue reading