When investing in startups, understanding how the startup plans to use the money from the funding round is an important component of due diligence. An investor probably wants to know the money will be used wisely to help scale and … Continue reading
Investor due diligence
One of the first challenges for a startup is acquiring customers. Once customers have been acquired, a new challenge emerges: retaining them. For investors, understanding how a startup manages customer retention is an important metric to consider. In this blog, … Continue reading
There are many ways for a startup to make money. A core strategic decision, the business model and revenue model a startup chooses to utilize can impact marketing, sales, scaling opportunities, and potential future growth. For investors, understanding the various … Continue reading
Startups should have a well thought out go-to-market strategy, or a blueprint for how it plans to obtain customers and generate revenue. For investors, understanding a startup’s go-to-market strategy can be an important component of conducting due diligence. In this … Continue reading
While startups may claim that they have found product-market fit, how can investors actually tell if good product-market fit has been found? How can investors differentiate genuine need from a temporary spike in viral interest from a founder’s well-intentioned optimism? … Continue reading
Understanding how long startup capital can sustain operations before the startup needs to secure additional funding is an important metric for investors to understand. While there is a basic calculation for startup runway, determining a startup’s true runway is more … Continue reading
Due Diligence Is a Critical Step for Venture Capital Investing For private market investors, conducting thorough due diligence is an important step of the investment process. By researching a startup to gain a holistic understanding of the company’s past performance, … Continue reading
For private market startups, evaluating startup metrics can make up a significant portion of the due diligence process. By their nature, startups are typically ambitious and founders are optimistic, which can sometimes lead to overemphasized metrics, growth opportunities, or existing … Continue reading
Assessing startup financial health is an important component of the due diligence process. An investor needs to fully understand a startup’s financial discipline in order to gauge its potential viability and longevity. But how can investors assess how a startup’s … Continue reading
For Startups, Due Diligence Can Be Make or Break Due diligence is a key stage of the fundraising process. During the due diligence process, investors will scrutinize every aspect of your business before deciding to back you with their capital. … Continue reading









