With communication mediums turning more and more digital, public relations (PR) remains a cornerstone for startups, especially those seeking to raise capital. While PR fundamentals haven’t changed over the years, the tools and strategies available to startups has greatly increased … Continue reading
Startup Marketing
Learn what an Ideal Customer Profile is, how they’re used, why they’re important for startups to have, and how to start building one. Continue reading
There are pros and cons to both in-house and outsourced startup marketing. Learn how to decide which makes sense for your startup’s needs. Continue reading
Some startups hire a marketer right of the gate and some wait. But which makes more sense, and how do you know when it’s time for your startup to make its first marketing hire? Continue reading
