Acquiring customers is one of the most important steps in running a business. Without customers, it could be impossible to generate revenue. So how does a startup find customers to help the business grow? In this blog, learn strategies to … Continue reading
For Startups
When a company needs additional financing in between more formal funding rounds, they may choose to employ a bridge round to keep operations running smoothly. In this blog, we will cover what bridge rounds are, how they are structured, and … Continue reading
When choosing to invest in a startup, you may see highlights on the campaign page like “backed by TechStars” or “graduated from Y Combinator Spring cohort”. But what are these companies and cohorts, and why are they significant? In this … Continue reading
When startups decide to raise capital, they are often faced with the decision of offering debt or equity to their investors. In this blog, we will cover the basics of what debt and equity financing are, the potential risks and … Continue reading
The Triple Bottom Line is a concept that has become more prevalent over the past few years. Broken down into “Three Ps”, profit, people, and planet, it measures a businesses’ capability to maximize return for shareholders while focusing on social … Continue reading
Pitching your startup to investors can be intimidating to many entrepreneurs. Will they like my idea? Will they see my passion for my business? Will I receive the necessary funding to grow? What specifically should founders prepare before taking the … Continue reading
Learn what a startup elevator pitch is, why they’re so important, what should go into one, and critical areas to hone to make it shine. Continue reading
Learn what an Ideal Customer Profile is, how they’re used, why they’re important for startups to have, and how to start building one. Continue reading
Learn about the function of a sales roadmap, why they’re important for startups, and how they can be used to help secure customers. Continue reading
Learn about different financing options for startups, including debt vs. equity, and the pros and cons of each. Continue reading
