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One of the first challenges for a startup is acquiring customers. Once customers have been acquired, a new challenge emerges: retaining them. For investors, understanding how…
While startups may claim that they have found product-market fit, how can investors actually tell if good product-market fit has been found? How can investors differentiate…
What Are TAM, SAM, and SOM? Metrics commonly referenced by early-stage startups include Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).…
For private market startups, evaluating startup metrics can make up a significant portion of the due diligence process. By their nature, startups are typically ambitious and…
Assessing startup financial health is an important component of the due diligence process. An investor needs to fully understand a startup’s financial discipline in order to…
When raising capital for your startup, it can seem like investors are primarily focused on startups’ financial traction. However, there are many more metrics beyond financials…
In the fast-paced world of startup investing, financial metrics are often used to evaluate investments. Revenue growth, burn rates, and valuation multiples can be crucial factors,…
Investing in startups that are yet to generate revenue can be like setting sail on a vast and uncharted ocean. It may be a thrilling journey…
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