MicroVentures Logo MicroVentures Logo MicroVentures Logo MicroVentures Logo

due diligence

When investing in startups, understanding how the startup plans to use the money from the funding round is an important component of due diligence. An investor probably wants to know the money will be used wisely to help scale and … Continue reading

Assessing Customer Retention Metrics

Assessing Customer Retention Metrics

One of the first challenges for a startup is acquiring customers. Once customers have been acquired, a new challenge emerges: retaining them. For investors, understanding how a startup manages customer retention is an important metric to consider. In this blog, … Continue reading

Developing Your Investment Thesis

Developing Your Investment Thesis

Developing Your Investment Thesis An investment thesis, or a concise key framework from which to make investment decisions, is important for any investor to develop. It can serve as a measuring stick to compare potential opportunities against during the due … Continue reading

Assessing Product-Market Fit

Assessing Product-Market Fit

While startups may claim that they have found product-market fit, how can investors actually tell if good product-market fit has been found? How can investors differentiate genuine need from a temporary spike in viral interest from a founder’s well-intentioned optimism? … Continue reading

Evaluating Deals Outside Your Expertise

Evaluating Deals Outside Your Expertise

It’s difficult to be an expert in everything. Therefore, private market investors may come across investment opportunities that are outside their expertise or industry knowledge, especially in the case of innovative sectors like blockchain, next-generation battery tech, biotech, or aviation. … Continue reading

What Are TAM, SAM, and SOM? Metrics commonly referenced by early-stage startups include Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). While these metrics may help provide insight into a startup’s potential market size, investors … Continue reading

Learn More About Follow On Investment in Subsequent Funding Rounds Follow on investments are most commonly associated with institutional investments from venture capital or private equity firms. However, the same concept can be relevant to individual investors, deciding whether or … Continue reading

Checklist for VC Due Diligence

Checklist for VC Due Diligence

Due Diligence Is a Critical Step for Venture Capital Investing For private market investors, conducting thorough due diligence is an important step of the investment process. By researching a startup to gain a holistic understanding of the company’s past performance, … Continue reading

How to Evaluate a Founding Team

How to Evaluate a Founding Team

For early-stage startups, assessing the founding team is one part of the due diligence process. While the product and market are important, the founding team’s composition and capabilities to scale, pivot, and even fail can provide investors with additional insight. … Continue reading

Assessing a Startup’s Defensibility

Assessing a Startup’s Defensibility

A Moat Is Essential to Startup Defensibility When conducting due diligence, assessing a startup involves more than just looking at its current situation, historical financials, and future plans. One important component of due diligence is assessing a startup’s defensibility—does it … Continue reading