It’s difficult to be an expert in everything. Therefore, private market investors may come across investment opportunities that are outside their expertise or industry knowledge, especially in the case of innovative sectors like blockchain, next-generation battery tech, biotech, or aviation. … Continue reading
private market investing
Understanding Pro Rata Rights Is Essential for Investors Pro rata rights represent the right for investors to participate in subsequent rounds of startup funding beyond their original investment. Pro rata rights are typically used to preserve equity or ownership stakes … Continue reading
SAFEs (Simple Agreements for Future Equity) have emerged as one financial instrument startups may choose to utilize when raising capital. Initially developed by Y Combinator in 2013 as an alternative to convertible notes, a SAFE investment provides an option for … Continue reading
For private market startups, evaluating startup metrics can make up a significant portion of the due diligence process. By their nature, startups are typically ambitious and founders are optimistic, which can sometimes lead to overemphasized metrics, growth opportunities, or existing … Continue reading
Liquidity is an important consideration in private market investing. The private markets are inherently illiquid for investors, but there can be liquidity opportunities for investors. In this blog, learn more about private market liquidity, secondary sales and tender offers, and … Continue reading
Due Diligence Is an Essential Part of Investing. Can AI Help? Due diligence, one of the foundational aspects of private market investing, has long been conducted by hand, relying on human expertise. The manual review of documents like financial statements, … Continue reading
So far in 2025, we have been seeing an increase in mergers and acquisitions (M&A) as an exit strategy for startups. After a period of an icy initial public offering (IPO) market the past few years have seen growing dealmaking … Continue reading
B2B vs. B2C Investing: Key Things to Know There are two main business model structures for startups: business to business (B2B) and business to consumer (B2C). Each structure can have distinct growth trajectories, risk profiles, and key performance indicators. In … Continue reading
For years, the word startup brings up a picture of a young, innovative, and fast-moving company. However, now we are seeing older companies still being referred to as startups (@ SpaceX’s age of 23 years old) and today’s startups are … Continue reading
Investing in startups comes with substantial risks. While rapid revenue growth and impressive user traction numbers may grab headlines, they don’t always reflect the true financial situation of a startup. 9 out of 10 startups fail, and one of the … Continue reading









